How two Exhibitions Running Concurrently Are Changing Today’s Market

IFTF 2018
From November 7-9, the IFTF took place in Vijfhuizen, the Netherlands. Nearly 300 companies showcased their varieties and services, attracting visitors from all over the world. Every year, the cut flower show is becoming bigger and the number of visitors is increasing. Also this year, the visitor number was about 15% higher compared to last year. And for next year further international growth is expected as a new pavilion will be added: Argentina.

Neat booths
When entering the show, one of the first things - next to the increased exhibition area - that strikes the attention are the neat stands. It seems that many exhibitors took their time and effort to pay attention to the little details and have put up a professional neat-looking stand.

 

Milestone
Every year, the number of visitors increases, and this year a milestone was reached. “On Thursday morning, for the first time in IFTF history, we had to open the second parking lot. This lot, just like the first parking lot, has room for 4,000 cars”, says Dick van Raamsdonk of HPP Exhibitions, who organizes the show.

Largest floriculture event
All in all, Dick is very pleased with the turnout of the show. “Together with the concurrent show, the FloraHolland Trade Fair, and all the other surrounding activities, we succeed in establishing the largest event in the floriculture industry internationally.”

Further growth
But further growth is still possible. “For next year, we still have enough to do. We still miss the presence of many Germans, and also not all florists have the IFTF in their agenda yet.” New pavilion This year, the Zimbabwe and Iran pavilion were added to the exhibition, and for next year another will be present, namely Argentina.

 

FloraHolland Trade Fair 2018

This year’s FHTF attracted more than 16,000 visitors from all over the world. Together with the IFTF in Vijfhuizen, more than 1,000 companies from Africa, South America and elsewhere exhibited at both fairs. So without exaggerating, we can say that the Netherlands played host to the lion’s share of the global trade and production in plants and flowers.

New container: launching Fc588 Yme Pasma (COO) and Matthijs Mesken (Director VGB) together launched the new, efficient Fc588 flower bucket at the Aalsmeer Trade Fair. This flower bucket optimizes loading capacity, realizes annual cost savings for the chain of €10 to 15 million and ensures reduced carbon emissions.

Yme Pasma explains: “Every day, we work to improve our logistics services and increase efficiency in the chain. With this new Fc588 flower container we are responding to market needs.” Matthijs Mesken adds: “In the trade, we are enthusiastic about this initiative. Since the inception of this development we have been involved together with Royal FloraHolland. Owing to the increasing use of CC containers in the export trade and the reduction in transactions, a different multi-use flower bucket is required.”

Zentoo and Ovata wins Greenovation Award Royal FloraHolland presents the Greenovation Award as recognition for sustainability initiatives in the floriculture industry. The public voted on nominations by a professional jury. Steven van Schilfgaarde (CEO) presented the award. The presentation by Steven van Schilfgaarde (CEO) took place on the second day of the Trade Fair.