“We keep your production running; anytime, anywhere"
Manuchar is a global trading, logistics and distribution company headquartered in Antwerp, Belgium. It operates in more than 140 locations with enormous investment in more than 50 countries, especially in emerging markets. The company’s trading activities ranges from; chemicals, steel, polymers, spare parts, paper, wood, cement and water soluble fertilizer. Their distribution and local added value logistics unit focuses mainly on commodity chemicals. This line of business has bolstered Manuchar’s presence in Latin America, Africa and Asia; which they are currently topping amongst the leading three distributors in the regions mentioned above.
Manuchar’s global presence has given the company a leg up in servicing their clients consistently. The networks and partners accumulated by the company over the years in China have been really necessary in production of quality products. This kind of solid foundation gave the company the right capacity to explore and invest in emerging markets and today they boost of being the right partner in emerging markets with 25 years of experience.
Water Soluble Fertilizers
While at a family dinner, the Country Manager of Manuchar Ecuador listened keenly to the challenges his uncle was battling in the flower farm. He pointed out that unsteady supply of water soluble inputs and hiccups on importation escalated the cost of production causing financial constraints and making the business unprofitable. Tapping into this problem; he noted that Manuchar’s strength in its chemical unit could be the right synergy to fuel the fertilizer business.
Fast forward he reached out to the head office in Belgium and they followed up on the idea, piloted it in his uncle’s farm and went ahead to implement the business of water soluble fertilizer in Latin America in 2009.
Inspired by the growing population in emerging markets; which has created the need for sufficient and quality nutrition, Manuchar has expanded to different countries in Latin America, Africa and Asia. Manuchar started trading in Kenyan market in 2010, at the time selling industrial chemicals (detergents and cosmetic products). Guided by a detailed market study, Manuchar made the decision to bring its fertilizer business into the Kenyan market in 2018 to compete and also provide a viable option for Kenyan growers to choose from.
The fact that Manuchar’s investment in water soluble fertilizer was inspired by problem in a flower farm, gives them the rights to practically promise you as grower that they are “all in for your flowers”.
Leveraging their synergies in logistics, personnel, presence and operation for more than 25 years in emerging markets; Manuchar technically have the know-how to deliver quality and reliable water soluble inputs at the right time to ensure production of flowers moves on swiftly without any hiccups along the way.
Manuchar’s Business Approach
The company strongly believes and values long-term partnerships aimed at building sustainable and viable businesses. To achieve this, Manuchar systematically invests in infrastructure and teams at strategic locations in emerging market. It is their conviction that local presence and proximity are two essential factors to develop lasting relationships.
The company’s approach to quality in their products is unparalleled. Flower growing is a delicate business, which you cannot afford room for mistakes or compromises at any stage. Manuchar understands this better than anyone else from their vast experience with a flower farm in Ecuador mentioned earlier. Their commitment to subject its products to quality checks three times every year gives customers all the assurance they need and makes Manuchar the right development partner as they are with you for the long haul. Quality assurance team in Belgium are committed to traveling multiple times every year to their manufacturer’s site to check on quality of the products at the factory to confirm that it is indeed unquestionable. This commitment goes a long way in ensuring that Manuchar sells top notch products to every customer around the globe.
Affirming their strategy of local presence and proximity; Manuchar’s warehouses are situated at convenient locations near the airport where growers can pick their fertilizers on their journey back from delivering flowers. From this therefore, ease of access and availability of fertilizer whenever the customers procures is what guides the company to ensure they deliver above and beyond the clients’ expectations.
Conclusion
As a grower, it is a good business practice to integrate sustainability in all your farming activities. Sustainable farming breeds profitability while looking out for the environment and people. To achieve this goal, you need the right partners to help you in this quest; competitive crop protection, agronomic services, financial partners just to name a few. All these partners ought to play their role diligently to help you as a farmer achieve your objectives.
Manuchar is such a partner which offers you top notch water soluble fertilizers whenever you need them, at the most competitive prices. Reach out to Manuchar and start your journey towards sustainable farming today.
