What are the benefits of participating in an exhibition?
One of the questions that always hover our minds: why should Agrichem Africa Limited participate at the annual International Flower Trade Expo (IFTEX)?
Unlike other marketing activities, IFTEX has over the years offered a grand platform for Agrichem Africa Limited to showcase their products and services and communicate their message.
For instance, cold calling can get a bit annoying for any person who might not be in the right place to talk to you about your promotional activities. But on the other hand, IFTEX offers an opportunity for Agrichem Africa Limited to emerge and stand out at their exhibition stands and trade show booths.
Face-to-Face Interaction
Although a part of marketing activities, at IFTEX we as Agrichem Africa Limited have always organized to showcase or demonstrate our products, technological advancements and services to its target audience. It is a platform of face-to-face interaction and encourages utmost consumer engagements. Our diverse range of brands and our target audience get an occasion to interact. Hence, the approach to necessitate a compelling exhibition stand connect our consumers through the diverse Agrichem Africa Limited range of products and services, which ensures effective communication.
IFTEX help build brand proximity
One of the most important features of participating at IFTEX is that it helps in creating brand proximity. With the help of engaging and appealing exhibition stand, we are able to make our target audience come to our stand and engage in a better way. Once our target audience develop a sense of brand closeness, they automatically connect with diverse Agrichem Africa Limited diverse range of products. This also helps in understanding our target audience, the consumer and their needs even far much more better.
Better platform at IFTEX than annoying cold calling
It usually happens that you are busy in an urgent, may it be at the farm and get startled by a phone call. And if that platform turns out to be from a sales person then you lose your concentration and it creates a bad brand impression as well. While a study says that you need at least 20 minutes to get back to work. Cold calling comes across like a pushy marketing strategy that can make you lose your potential consumer too. That is why; at IFTEX it is not only a better option but rather the best way to grab that target audience.
During IFTEX, unlike cold calling the exhibition visitors are always in the right frame of mind to attend the show. So even when Agrichem Africa Limited want to capture the nerve of the audience with our exhibition stand, we always have the conformity that the consumer is attentive enough to appreciate the presentation at the exhibition stand and gets the message communicated.
Hence, instead of cold calling or other minor marketing and promotional techniques, participating in IFTEX is the perfect solution that comes with multiple benefits.
